Having detailed knowledge of your client and employee profiles is the key to knowing their predisposition to customer loyalty strategies. How will you know how to motivate them if you don´t know them? According to a study from the Innovation Centre of BBVA, gamification increases brand loyalty by 22%. It is with this goal in mind that Woost Profiling is born. Here are the 5 advantages of profiling your clients and employees.
Build and energize your team
Do you want to know if the leaders of your new project have the necessary skills for the job? For example, finding out in time that the person you have chosen as a leader has an aversion to taking risks. Do you want your sales team to stand out for their sales abilities? If you want to know about your users, Woost Profiling can create a profile of them based on their predisposition to certain customer loyalty strategies. This is the first step on the path to achieving the perfect customer loyalty strategy.
A successful gamification strategy
In order to know the game dynamics that motivate our users or clients, first we have to understand their fundamental needs and desires. There are as many dynamics as there are human needs, which means it is important to choose wisely. This can be accomplished by profiling users through surveys.
Motivating employees in order to increase productivity
If the company productivity is not as expected, it is important to find the root of the problem. There may not be an adequate working environment or enough camaraderie amongst the employees… To deal with this, you must know the people working at your company inside and out, dividing them up based on certain patterns of behavior.
Get my brand closer to the clients
If I know the predisposition of my users according to a customer loyalty strategy, it will be much easier to strengthen the connection between them and my company. Clients will feel more committed to my product or brand and the engagement will be greater.
Count on the best employees at your company
Woost Profiling will help your company in the employee selection process. Thanks to the segmentation of possible candidates’ profiles, you will know which ones posses the attitudes and motivations that Human Resources is looking for, for a particular position.
If you want to know your users inside and out and don´t know how, Wonnova will help you through Woost Profiling. We are right here.
Foto: Shockerz Lee