The word gamification has become more and more common within the last two years and its application has increasingly risen. But what does gamification exactly mean?
Gamification is the use of game mechanics in non-gaming contexts; it consists in incorporating game elements and mechanics into those contexts to engage customers and audiences. Gamification can be applied in any industry and business, converting users and customers into players. In other words, gamification helps you to make your product more fun and entertaining!
We have defined the concept of gamification, but what are these game mechanics mentioned before?
- - Badges, or “prizes” , are designed features given to those users who accomplish any action, mission or level. Badges are a high grade of motivation for players.
- - Notifications give players information about their progress and the actions they complete.
- - Points determine the users score and place them on a leaderboard. Points increase the competition which also keeps the players motivated.
- - Levels are used to unlock features or abilities as the players make progress; these are one of the highest components of motivation for gamers. Levels are usually used as a motivational part to keep users progressing forward.
Photo: Sharon Drummond