When many think of gamification, they tend of think of loading screens and badges for tasks that aren’t normally associated with them. But, in this day and age, it’s extremely common for gamification to be used in less literal ways.
Gamification doesn’t always have to involve a screen, even if they do use things that we tend to consider “game-
mechanics”: things like “leveling-up” or “point-based incentives”. Aside from those, gamification can create a
sense of camaraderie; meaning it can help to motivate users, and it can increase participation over, creating
more determined users, more linked users, and simply more users overall. This is all especially important
today when many think of yet another leaderboard.
In recent years, scientists have used gamification to help research AIDs, educators have used gown length
and scholarships to increase grades and participation, and one app has allowed users to earn money by exercising and sticking to their goals.
While all of these are certainly some of the less clear examples of gamification, that’s not to say that the more obvious applications of gamification aren’t beneficial or useful. Currently there are dozens and dozens games and apps out there that employ the principles of gamification, some more literally than others.
One of the more clear examples of literal gamification is the videogame, “America’s Army”, an intense action game, which is being used as a recruiting tool by the US military.
Then, compared to the earlier example in education, Kaplan University is garnering attention by implementing challenges and badges into their classes, which then increase attendance, participation, and grades overall. Even if its extremely different from the previous example in education, it was still effective.
With that being said, there’s no real correct way to implement or use gamification, (many don’t even realize that they are using it), any use of gamification that benefits a company, individual, or idea is a good use of gamification. That’s the beautiful thing about gamification, it can be tailored in any which way, and be used for a multitude of purposes, ranging from commercial to nonprofit, from business to healthcare, and it can obvious on entry (via leaderboards) to subtle (game-like incentives). Gamification is changing the way that many firms do business, where does your business stand?