Certainly, at one time or another, you began preparations for an event and ran up against the same problem: how do I find sponsors for my long awaited event? You have to keep in mind that sponsors play a very important role when it comes to events, not only for the financial support that they provide, but also for their potential to bring prestige to the event. Sponsors tend to be the people or entities that supports us financially and logistically, and even help with materials during and after the event.
Although obtaining a sponsor might appear to be complicated, it may prove to be the simplest and most successful task if you follow the following steps that Wonnova recommends.
Identify potential sponsors that are suited to your event
By having previously defined the type of event that you want to organize, you will have a clear idea of the type of sponsor you are looking for; one who will sponsor you and at the same time feel drawn to what your company offers. The easiest way to do this is to make a list of the sponsors of other events that are similar to yours, get detailed information about them and choose the ones that are perfect for your business.
Design your sponsorship package
Once you have found your sponsors, you will have to present them with detailed information on the services and resources that you need. This can include advertising, website, funds, signage, etc. You should also clarify how the sponsor will benefit from the sponsorship package that you are requesting. This may include stands, tickets to the event, signage for their brand, advertising, etc. It´s important to be clear and direct with the information that you provide to the potential sponsors, as you are dealing with businesses that focus on benefits and not loses. You must be confident and convincing in your approach, in order to convince them that making the decision to sponsor you is the correct one.
Taking care of your sponsors
Once you have obtained your sponsors, you must cultivate a close and personal relationship with each one of them, making them feel important and necessary for your event. Don´t forget that maintaining a good relationship with them is essential for future sponsorships.
Now you know! If you follow these 3 steps, you will obtain good sponsorships for your event and therefore, make sure that your event and your efforts are a great success. You never know, maybe YOU will be the next one to be recruited to as a sponsor…