Since 2010, Gamification has gone viral. The idea of implementing gaming mechanics into nongaming settings to increase customer retention and overall sales has become a phenomenon that many companies have started to implement into their products. But while so many companies are successful while implementing gamification, why do so many fail as well?
Gamification is a relatively new strategy, and with new strategies come many misconceptions about how it works. For every positive comment or article you read about a specific topic, there is a negative one as well. So in a world where anyone can post anything on the internet, how can you tell which is most accurate when trying to gain more information about a new topic? The important thing is to know what is true and what is not. So we’re going to make it simple for you: here are the four main myths about gamification and how it could potentially ruin your Gamification strategy.
The first myth is that Gamification is easy to do, after all its just making things a game right? (WRONG!)
To design a good strategy, a company needs to conduct gamification market research and gain knowledge of the markets of operation and implantation for the gaming strategy. Experts in psychology provide an insight into the human desires, and a team of software developers and designers can help to create a cutting edge innovative product for the company as well. A lot more complicated then added graphics to a product!
The second myth is related to the first.
When we think of gamification, we think it is simple to implement; and we think that implementing gaming ideas can be very cheap and easy to do. Designing and implementing Gamification does not necessarily mean that it needs to be extremely expensive (many companies do it on a small budget!); however it depends on the level of integration and the gaming platform. Therefore, anyone from multinational to very small companies are capable of gamifying their processes. However, the more involved the gamification platform is, the more expensive it will be because of the level of expertise and time used to create the program. Therefore, a gamification application can be created for any type of company, on any type of budget!
The third myth is that if the game mechanics are fun, will appeal to every type of player.
This idea implies that everyone is interested in the same games and thinks similarly, ignoring age, gender, and other diversities. This fault is one of the biggest in which we fail. It is very important that we select our mechanic implements depending on the type of player we are designing for (i.e. our target market). Which is why collecting market research before implementing the gaming mechanics is crucial for success. If we do not do this, you’re likely to choose the wrong mechanics that will motivate your target market.
The fourth myth is that Gamification and games are the same.
There are still many companies that call companies specializing in Gamification to help to develop a video game. Hopefully after this article, you now know that gamification and games are not the same! Hopefully, now with this information, you are able to properly implement gamification into your processes!