Using gamification in the business world is a trend in the way of doing business that continually yields beneficial results. Some visionaries, who already realized this trend, have devised studies that you should keep in mind when thinking about applying gamification at your company.
According to a report by M2 Research, the gamification market will increase to 2.8 billion dollars en 2016. The Gartner Group has put together a study suggesting that 50% of corporate innovation in 2015 will be based on gamification.
Considering this prosperous outlook, companies must recognize the advantages of using gamification. Here are some of them:
An increase in customer loyalty: Gamification improves the user’s experience on multiple levels, resulting in a more positive perception of your company. Improving the image that the users have of your company intensifies the bond with them and customer loyalty is achieved!
An increase in the number of users on your website: Gamification will transform a normally boring or tedious experience into an engaging and interactive one. In fact, it´s your own users that will attract more people to your site by disseminating your website.
Getting more feedback on the social networks: There is no better spokesperson for your brand, than a satisfied user. Through the creation of unique gamification strategies, you will ensure that the user is satisfied and will therefore share your content with others. This will increase your visibility on the net and make you go viral!
An increase in the value of your brand: Using gamification is a sign of innovation and creativity for your company. Users know its value and will have a positive perception of your brand. As a result you´ll attract new clients and ensure customer loyalty from the existing ones.
At Wonnova, we use the Woost gamification platform which allows you to decide how you want to direct your gamification strategy and provides you with a configurable panel which is versatile and user friendly.
You don´t know how to get started with your gamification strategy? Ask us anything you´d like!
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