In 2010, Google searches on the term “Gamification” were only around 500. Within the past four years the number of searches has reached over 10 million. In 2010, total investment on Gamification worldwide was $100 million, while the projected estimate for 2016 is $2.8 trillion. In these four short years, many companies have become more innovative and used these processes of gamification to better their products and their customers’ involvement. The idea behind gamification draws people to want to be more involved in the decision making process and having a better understanding of not only what they are receiving from a product, but also what the values of the company.
Gamification is no longer just a fad – it is here to become the next innovative process that every successful company will use. Not only will gamification help to increase sales, but also customer loyalty and conversion. With the use of gamification, developments with customer engagement, employee performance, innovation training and education, innovation management, personal development, sustainability, social change, health and wellness will improve more rapidly. Through the help of social media, businesses are finally starting to realize that gamification is more than just PBL (points, badges, and leaderboards), it is a powerful program that will help to increase relevant and high value user behavior and long term engagement with a product or company.
One major way that gamification will help the future is through employee training. These training programs can include: product knowledge training, sales training, soft skills training, management/leadership training, new hire orientation, and annual review training. 61% of surveyed CEOs, CFOs, and other senior executives say they take daily game breaks at work. More than half of these gameful executives say they play during work in order “to feel more productive.” Therefore, by implementing these principles, these types of training and learning can be better understood through a gaming process, which not only is more interactive, it also increases the memory retention of information.
This year, it is projected that over 70% of the world’s largest companies will have at least one gamified application and over 50% of those companies will have integrated a form of gamification. Companies, such as these have had success stores from implementing gamification into their process.
Gartner Says by 2015, more than 50% of organizations that manage innovation processes will gamify those processes. The question is: will your company be one of them?
Photo: Santos “Grim Santo” Gonzalez